Event Collateral

Our client AnyRoad asked us to create a few print assets for their upcoming conference hosted in an upscale office venue in New York City. The direction we took with this concept was to expand on the "road" AnyRoad takes with their clients. We noticed the A in their logo had a road-like graphic which could be brought into the designs. Since the conference was taking place in a place as iconic as NYC, we decided to intertwine the landscape of the conference and the design concept we leaned into with the curved shapes. The imagery feels exciting while maintaining the high-end persona the office space has at the conference itself.