For our volunteer team’s t-shirt, I designed a set of fun, approachable characters that tie into our brand’s bird-focused identity. I wanted something playful but not over-the-top, so I researched different illustration styles to create characters that felt engaging and versatile. Beyond just the shirt, these characters were designed to seamlessly fit into other brand elements, like the website and social media. The goal was to make something volunteers would actually enjoy wearing—something that made us feel like a team while still looking cool and cohesive. The banner flag features our tagline: "Connect, Protect, Thrive," reinforcing our mission in a way that feels bold and cohesive.
